Proposing an "ailleurs" with Fashion and Art

I have been most fond of Wooyoungmi's collaboration avec le jeune artiste coréen Lee Song for their advertising campaign. Although a lot (especially those who are not acquainted with things in art like the l'exposition comme événement or the generalised cadre of art contemporain as an Orphean actuality) often get lost and tricked into thinking fashion is art and the two can at certain points be interchangeable, I still make my point clear that fashion is not art. With something like this, what art can be able to do is to re-asses things and propose an "ailleurs" as to how to perceive and consume fashion. As we all now, getting bored with how things are in the fashion industry is nothing new. What to me seems the best thing out of this collaboration is encouraging the spectator to see a re-interpretation of Wooyoungmi's clothes through Lee Song's paintings. D'ailleurs, the intervention of art provides a sort of ironic sort of espoir amidst the redundancy of particular repères dans le règne de la mode. Et alors I find myself enjoying the current of this one. 

Comments

[O D Y S S E Y]

Lee Song's work is POWERFUL. Quiet but powerful. Edward Hopper's paintings come to mind as a probable influence. Song has taken the hyper-real painting style (for lack of a better term) further, to a different vein, and the sub-subject of fashion (or better yet, style) appears, to me, subtly in these paintings.

All that aside, I do wish people could understand that fashion is not art, just as you have stated here. :) Fashion is design, fashion is categorized, rightly so, as an applied art, *not* fine art.

Great post, Gian!

[fuchsiaboy]

As someone who makes clothing, I always believed that fashion is a technical know-how, a craft, and not art.