Ad Campaigns in my opinion have always translated as something like power play (it is another way of saying which company has the most revenues or seemingly a puerile popularity game or say that the clothes are lackluster and mediocre but I can pay for the placement of ads donc my brand gets recognised by the masses) as most of the designers I adore hardly do campaigns. As Louis Vuitton signs Madonna to front their current ads in order to sell or whether Donatella Versace wants another celebrity like Patrick Dempsey to make Versace look like it was meant for men beyond their 40's and hinting that Armani is far more interesting then be it (as his menswear ads are a million times more compelling than Versace's this spring-summer 2009 season). I could hardly care though as I'm not so much of an ad campaign whore these days. If you would have met me, a year ago or way earlier, I'd eagerly anticipate all these major campaigns and even know by heart who shot it and who were the models. Recently, my reading efforts enabled me to come to something highly substantial that convinced me of the unappealing side of ad campaigns. I've come across a statement by Dries Van Noten explaining why up to this day he doesn't do campaigns for the reason that he does not want to limit his consumers or clients. When one does a campaign you communicate this image that limits your clients. You impose this certain image of a man and how your male clients must aspire to. In this process, the freedom you give your consumers is lost as standards are set and things are defined. With regards the image Versace is trying to communicate to its male consumers- HELL NO!!!! do I want to channel or look one tiny bit like Patrick Dempsey. I don't want to be inspired by an actor on his forties who hasn't done anything relevant in cinema and has existed as an actor for the money and not for the love of it. En tout cas, I have a hard time looking up to the likes of George Clooney to Matt Damon to Sean Penn to Brad Pitt as I've never been really convinced that they are really good actors to begin with. I also realised that I tend to write faster when I'm in a ranting mode as the feelings gush in and you just have to keep the pace with it.
On the other hand, there are also campaigns that are definitely a far cry from being an extension of Hollywood or continuing to blind individuals about this sickening celebrity obsessed culture. For example there are those Nick Knight shot campaigns for Kilgour which somehow try to blur the lines between art and commerce. Some ad campaigns do communicate a far more profound message other than just to sell. For the past few years, I've taken a high regard over the campaigns of Richard James. Other ones would be those by Kilgour and Valextra which seem very conceptual on my judgement.
Speaking of campaigns, now that Kim Jones is at the helm chez Dunhill I realised that someone like Jude Law doesn't seem right as an ambassador for the label showcasing Jones' cutting-edge menswear. Dans une certaine manière, you could say I hate Jude Law. Oh well! Biases hinder you from always getting a fair judgement. I always greet things with utmost subjectivity! haha